Instead of intimidating (and often boring) theory, I teach practical discovery methods and give you specific wines to learn from. Through countless hours of video and books I discovered that I always disliked the elitism and stiffness of certain sommelier training style wine courses and the lack of practical components.

I am practical first and I’d rather have your world turned upside down in 60 minutes than spend 3h on one of the regions we might cover.

Feel me? :)

Yes! Purchasing any of my courses is absolutely risk-free for 30 days.

If you don't feel more confident discovering great wines, or if my recommendations don't lead you to bottles you love, I'll refund every penny - no questions asked.

Honestly, there’s nothing to lose and everything to gain from trying the course!

This is for you if you're 2-3 years into your wine journey but still feel overwhelmed in wine shops or restaurants sometimes.

You want great bottles in the $15-340 range, and prefer approachable learning over wine snobbery and elitism.

You prefer learning via video and are not afraid to dig into social media to find cool wines.

Is that … you? :)

By signing up to the waitlist, you will get the chance to access the course at $77 (instead of $97) on August 8th 2025.

You need to be on the waitlist to get the prelaunch bonusses.

The official launch will be on August 14th 2025 for the full price of $97.

Yes, they mostly are. Of course depending on your location some of them might be harder to track down or slightly more expensive due to imports and tariffs.

I will teach you to hunt them down effectively and at the best price.

You can easily find all of the wines on wine-searcher.com.

No you must not buy wines to watch this course or make use of it.

However, trying some of these wines will enrich the principles and discoveries I share with you in the video.

Should make sense, right? :)